KC Royal Touch
WHY US OVER OTHER MARKETING COMPANIES
ACCORDING TO Hype Auditor
Audience Breakdown & Why Companies Should Partner with You As an influencer and community leader, your audience represents a highly engaged, culturally impactful, and economically active demographic. Companies looking to tap into the
Black & Brown community, urban culture, faith-based audiences, and working-class consumers will find your platform as a powerful marketing tool.
Below is a detailed breakdown of your audience and why it is valuable for brands for marketing small business .
📊 Audience Breakdown & Demographics
✅ 90% Black & Brown Audience → A strong, loyal, and
influential consumer base.
✅ 7% White & 3% Other → While predominantly Black & Brown, you still attract a diverse range of followers.
✅ 65% Women / 35% Men → Women are often the primary decision-makers
in household spending, making this a key consumer base for brands.
✅ Ages 15-65 → A broad spectrum that includes young consumers, professionals, and experienced buyers.
✅ Majority Aged 30-40 → Prime spending demographic in their peak earning years, making key purchasing decisions.
✅ Mainly Mid & Low-Class Working People → Consumers actively seeking affordable, high-value products and services.
✅ Educational Diversity (PhD to High School Dropout) → Your audience spans various backgrounds, creating opportunities for both high-end and budget-friendly products.
✅ Heavy Christian Following, But Also Many Unchurched → Strong appeal to
faith-based brands, non-profits, and businesses targeting faith-conscious consumers.
🌍 Urban, Trend-Driven, & Culturally Connected Audience
. Your followers represent a trendy, street-smart, and culturally aware demographic.
. They influence pop culture, music, fashion, beauty, and social justice trends.
. Highly social media active, making them ideal for viral marketing and engagement-driven campaigns.
🛍️ Why Brands Should Target Your Audience? Your audience aligns with some of the most powerful and influential spending groups in America.
1️⃣ Black & Brown Spending Power 💰
. African Americans spend over $1.6 trillion annually—making them one of the most powerful consumer groups in the U.S.
. Black & Brown consumers set trends in fashion, music, entertainment, beauty, and food industries.
. Brands that authentically engage with Black & Brown communities see stronger brand loyalty & advocacy.
2️⃣ Women as Key Decision Makers 👩🏽🍼👩🏾💼
. Black women control over $900 billion in spending power.
. Women make80% of household purchasing decisions, including grocery, fashion, healthcare, and beauty.
. They are highly brand loyal and prefer brands that support representation & inclusivity.
3️⃣ Urban & Working-Class Spending Trends 🏙️
. Black & Brown working-class consumers prioritize affordability and quality.
. High engagement with brands offering payment plans, discounts, and value-driven marketing.
. Frequent spending on entertainment, fast food, haircare, sneakers, apparel, & mobile technology.
4️⃣ Faith-Based & Ethical Consumerism ✝️
. Christian consumers tend to support businesses aligned with morals, family values, and community initiatives.
. Large spending in faith-based media, bookstores, conferences, and family-oriented products.
. However, your mix of both faith-based & non-Christian followers means brands can reach multiple lifestyles.
📢 Why Companies Should Partner with You?
1️⃣ Direct Access to a High-Impact Consumer Group
✅ Your audience is loyal, engaged, and has strong buying power.
✅Brands struggle to connect with Black, Brown, and working-class communities—your platform solves that problem.
✅Companies looking to increase diversity in their customer base
can tap into your trusted influence.
2️⃣ Your Followers Influence Trends
✅ Urban communities shape global trends in
fashion, music, haircare, and lifestyle.
✅Your audience spends on self-care, health, faith, and experiences—sectors that are constantly growing.
✅Companies that market to Black & Brown culture authentically see higher engagement & sales.
3️⃣ You Speak to Both Christian & Secular Audiences
✅ Your audience includes both faith-driven consumers & culturally diverse groups.
✅Brands can target both conservative & modern lifestyles with your platform.
✅Faith-based businesses, community organizations, and lifestyle brands can all
benefit from your reach.
4️⃣ You Represent Real People, Not Just Social Media Fame
✅ Your audience is genuine, active, and trusts your voice.
✅Brands partnering with authentic influencers see better ROI than traditional celebrity endorsements.
✅Your followers engage, comment, and participate—they aren’t just passive viewers.
🎯 What Industries & Companies Should Work With You?🛒 Consumer Goods & Services
. Beauty brands (Black-owned hair & skincare, cosmetics, fragrance)
. Fashion & sneaker brands
. Cell phone & technology companies
. Grocery chains & food brands targeting working-class consumers
. Subscription services (streaming, fitness, meal plans)
🎤 Music, Entertainment & Events
. Concert promotions, festivals, and live events
. Streaming platforms (Spotify, Apple Music, YouTube)
. Movie promotions & Black cinema initiatives
🏥 Health & Wellness
. Healthcare providers, clinics, and mental health services
. Fitness & nutrition brands
. Self-care & wellness companies
💼 Financial & Business Services
. Banks & credit unions focused on working-class & low-income consumers
. Credit repair & financial literacy programs
. Entrepreneurship & small business programs
✝️ Faith-Based Brands & Community Initiatives
. Christian music, media, and lifestyle brands
. Churches & faith-based organizations
. Family-friendly & educational products
🚀 Why Companies Need You NOW!
🔹 Your audience spends billions annually, yet is often overlooked by major brands.🔹 You provide a TRUSTED, culturally relevant connection between brands & consumers.🔹 Your mix of faith-based & urban influence makes you a UNIQUE marketing partner.🔹 Your platform allows brands to market authentically, avoiding tone-deaf campaigns with social media branding.
📢 LET'S WORK TOGETHER!
🔥Companies looking for
authentic marketing, real engagement, and direct access to Black & Brown culture
need
YOU.